Brunner: I Spent $5 Mill to Buy Name ID

(Post-Dispatch via JohnCombest)
Multi-millionaire U.S. Senate candidate John Brunner says his almost $5 million in self-funding since the campaign began last year is justified because as a political newcomer, he didn’t have the name recognition of his previously elected opponents.

“I didn’t have name i.d. People don’t know there is a John Brunner,” Brunner said Monday in an interview with the Post-Dispatch editorial board, explaining his heavy use of his personal fortune from his tenure as former CEO of Vi-Jon personal care products.

The name identification issue is “just like a market share,” he said. The spending, he said, has been necessary “just to catch even with these folks.”

He said if he wins the nomination in the Aug. 7 primary, he would expect to reduce his personal spending to and rely on party support and traditional fundraising. “That’s the plan.”

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